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United States Forest Service: Discover The Forest

September 29th, 2015

Episode 940 of 5181 episodes

In an effort to inspire more families to reconnect with nature, Ad Council and the United States Forest Service (USFS) tapped tech-centric creative company The Barbarian Group for a new extension of their campaign targeting both parents and children, "Discover The Forest." Most Americans live within 100 miles of a national forest or grassland, but believe that nature is inaccessible and are increasingly unlikely to engage in "the great outdoors." VIEW THE CONCEPT

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