September 29th, 2015
Episode 940 of 3645 episodes
In an effort to inspire more families to reconnect with nature, Ad Council and the United States Forest Service (USFS) tapped tech-centric creative company The Barbarian Group for a new extension of their campaign targeting both parents and children, "Discover The Forest." Most Americans live within 100 miles of a national forest or grassland, but believe that nature is inaccessible and are increasingly unlikely to engage in "the great outdoors." VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.