June 10th, 2016
Episode 2595 of 4715 episodes
To promote "Venom," a vodka beverage with caffeine from green tea and guarana to Millennials we launched the #SnakeyWakey campaign and encouraged Millennials to rally their friends who are missing out to instead go out and seize the night. The campaign began with a :30 digital video featuring an unconventional spokesperson draped in snakes. He suggests that if your friends are missing out on good times, the solution might be to wake them up with snakes. Then the spokesperson quite literally wakes up Millennials by throwing snakes at them.Agency:Zulu Alpha Kilo, Toronto VIEW THE SPOT
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