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Vi Agroforestry: Emoji Turns Real

September 3rd, 2015

Episode 757 of 5181 episodes

Vi Agroforestry is a Swedish charity organisation that fights poverty and starvation in eastern Africa through tree planting. Like charity organisations all over the world, they collect money through text donations. The problem is that people need to text complicated SMS codes to make donations.The use of emojis is the new global way to communicate. The Esperanto of the 21st century. MRM /McCann Sweden decided it was time for a better, smarter and more user friendly solution than complicated SMS codes. VIEW THE CONCEPT

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