April 6th, 2016
Episode 2042 of 3640 episodes
Although Victoria stands as Mexico's oldest beer brand, Constellation Brands recently brought Victoria to the U.S. market in 2010. Throughout this time, there had never been any advertising support for the brand. Things changed when Constellation Brands tapped the community to introduce the iconic beer brand to U.S. audiences Greg Smith might not do the right ranchera moves or the right goalkeeping, but he drinks the right beer: Victoria. And that's what in the end proves he is really as Mexican as he feels. VIEW THE GREG SPOT VIEW THE TATTOO SPOT VIEW THE BARBECUE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.