June 1st, 2016
Episode 2517 of 4715 episodes
Archer Troy, Mexico created a transmedia campaign where non-traditional actions converged: street marketing, social media, BTL, to invite all the fans to be part of The Final Challenge. Through specially developed software we integrated the participants with the movie content and the characters, turning them into the heroes of the story. The main goal: to win free movie tickets for 10 years. VIEW THE SPOT
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