August 23rd, 2015
Episode 687 of 5181 episodes
Vodafone, via new agency Cummins&Partners, Sydney, is launching a major brand campaign tonight titled #BigLittleProtest, which will include TV, radio, digital, outdoor and social media. In the launch spot, which was shot in Brisbane by Brian Aldrich via Finch, instead of big placards, protesters hold up sim cards with slogans such as "End Phone Card Cruelty", "Let Me Globally Roam Not Groan", "Prepaid are People Too". The endline: "Simple Plans. Affordable Roaming. More Data." VIEW THE SPOT
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