July 8th, 2016
Episode 2793 of 3640 episodes
Volkswagen recently launched a new special edition Beetle the Beetle Denim. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the â70s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram. VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.