June 2nd, 2016
Episode 2521 of 3645 episodes
In the UAE, most drivers ignore zebra crossings on a daily basis. So it's no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen via Soho Square created "The Human Crossing" to make our roads a little more human (and safe), reminding drivers that pedestrians arenât invisible and are human beings.Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.