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Volkswagen Jetta: Chameleon

April 28th, 2015

Episode 170 of 3640 episodes

DDB Mudra West India has rolled out a new integrated campaign for the New Volkswagen. The objective of the campaign is to improve awareness and consideration for the New Jetta by heightening the desirability for the car & making it aspirational in nature. The media rollout is headed by a clutter-breaking 45-second TV commercial, along with print innovations in leading Indian dailies. This is supplemented by OOH, digital & other interactive initiatives. The sharply executed TVC is a tale of obsession. The key protagonist; in this case the chameleon develops an obsession for the new Jetta upon spotting it drive by. The narrative portrays how the chameleon changes his colours to match the contours of the car; much to the amazement of his peers. VIEW THE SPOT