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Volkswagen: Reduce Speed Dial

April 30th, 2015

Episode 188 of 3627 episodes

Dangerous decisions on the road occur due to momentary lapses in judgment. Our rational, responsible selves take a backseat to the irrational person racing to a meeting, or overtaking a frustratingly slow driver. The Volkswagen Reduce Speed Dial experiment aimed to disrupt behaviour at this critical moment.In a controlled experiment conducted by Colenso and FINCH four families were supplied with Volkswagen Golfs. Unbeknown to the parents, we created a replacement panel for the speedo. VIEW THE CONCEPT