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Volkswagen: Social Test Drive

May 6th, 2016

Episode 2241 of 3645 episodes

Ogilvy & Mather Cape Town needed to demonstrate the full extent of the Amaro's off-road abilities in a way that city test drives simply can't. We also wanted to help the many communities in South Africa that lack essential supplies because they live in hard-to-reach places. In order to achieve this, we harnessed the off-road ability and carrying capacity of the Amarok to bridge the gap between dealers and communities in need, by turning everyday test drives into test drives that matter. VIEW OUTDOOR

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