February 1st, 2016
Episode 1555 of 3640 episodes
It is tough, it is structurally and technologically one of the best, its engineering is second to none, it has now been proven on the roughest terrain by the toughest of critics and it was naked. No one knew what badge it bore. Over the past week Australians have been asked to 'Guess the Naked Ute' via a teaser campaign via DDB Sydney, on television, social and online, with more than 100,000 ute lovers voting in an online poll.The big reveal of the campaign came yesterday when Volkswagen Commercial Vehicles unveiled the identity of the highly talked about Naked Ute - the Volkswagen Amarok. VIEW THE GUESS THE NAKED UTE TVC TEASER VIEW THE NAKED UTE CONTENT TEASER VIEW THE NAKED UTE TIMELAPSE TEASER VIEW THE GUESS THE NAKED UTE TVC REVEAL SPOT VIEW THE GUESS THE NAKED UTE CONTENT REVEAL FILM
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.