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Western Cape Government: Speed Kills

July 11th, 2015

Episode 478 of 3674 episodes

Every day, a pedestrian gets seriously injured or killed in the Western Cape. In most cases, speed is the cause. So Y&R South Africa created posters showing a foot on a pedal, with a vulnerable-looking character beneath it. Implying that the simple act of pushing down the accelerator can have deadly consequences. VIEW MAN OUTDOOR VIEW BOY OUTDOOR

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