June 7th, 2016
Episode 2550 of 3640 episodes
WHISKAS, the leading brand market that best understands cats, from American company Mars, via AlmapBBDO Sao Paulo has just launched WHISKAS Kitty Adventures, created by AlmapBBDO, a children's e-book that tells the story of a stray cat looking for a family that adopt and hence a home. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page. VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.