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WHO: Share Button takeover

September 18th, 2014

Episode 8 of 3890 episodes

If we share everything in our lives, why not share life itself? Under this motto, we took over the Share Button on Namibia's major news and entertainment sites to link the act of sharing to the gift of blood donation. For the World Health Organization's 'World Blood Donor Day' Advantage Y&R Nambia "recruited" THE social media icon, the share button, to raise awareness for the need for blood donation: Whenever someone tried to share an article with friends, one of our pop-ups appeared instead, inviting the user to make a share that really makes a difference: VIEW THE CONCEPT

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