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World Down Syndrome: How Do You See Me

March 16th, 2016

Episode 1898 of 3638 episodes

The campaign is manifested through a simple yet powerful online film titled âHow Do You See Me?â, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. Agency: Saatchi & Saatchi New York VIEW THE SPOT VIEW THE AD