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Wrangler: Ain't Bout What's Behind Me

September 20th, 2016

Episode 3364 of 3627 episodes

We Are Pi, Amsterdam was challenged with creating a launch moment that would tap into cultural conversations about gender in a positive way. A female-led team of creatives and strategists at the agency worked closely with Wrangler in order to create this rallying cry against female stereotyping. VIEW THE SPOT