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Xbox Halo 5: Squadvertiser

February 13th, 2016

Episode 1627 of 5181 episodes

Xbox wanted more gamers to play Halo 5's multiplayer. But multiplayer is only as good as the multiplayers. And currently, there's no way to guarantee getting good teammates. Team formation mostly relies on random match-ups.Squadvertiser. It's used by 9000 gamers daily, ads have a 17% response rate, and Halo 5 was the most-played game on Xbox Live. Agency: MRM //McCann UK VIEW THE CONCEPT

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