March 10th, 2016
Episode 1823 of 4715 episodes
To launch the gritty new Tomb Raider, Xbox created the Survival Billboard on which eight people would stand in a test of inner strength, facing harsh weather controlled by the public. The recruitment campaign didn't hide the event's terms & conditions (as most radio ads do). Instead, it made them the focus, going into explicit detail about the horrors that might await potential entrants. Written in collaboration between McCann creative and legal departments, this is long copy radio that's legally binding. PLAY THE SPOT
The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.