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Zulu Alpha Kilo: Zulu ignites debate about spec creative

November 6th, 2015

Episode 1198 of 5181 episodes

Agencies have been doing 'spec creative' in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it's time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free 'spec' work for potential clients. The video was made and shared at Strategy's Agency of The Year award show. VIEW THE WEB FILM

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