ABC Radio National presents material from Big Ideas web and TV to bring you the best public talks, debates and lectures from Australia and around the world. One single audio file of the whole program - good for continuous listening.
May 6th, 2015
Episode 152 of 431 episodes
Personalisation of digital media. It’s changed how and when you consume your favourite shows. It’s changed how media work. It’s changed how advertising looks and targets you. Big Ideas explores the growth, sophistication and future direction of personalised media. How do organisations tap into it? And what’s the role of the consumer?