Episode

Big Ideas - Full program podcast

ABC Radio National

Society & Culture, History

Big Ideas brings you the best of talks, forums, debates, and festivals held in Australia and around the world, casting light on the major social, cultural, scientific and political issues

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Personalisation of digital media

May 6th, 2015

Episode 152 of 530 episodes

Personalisation of digital media. It’s changed how and when you consume your favourite shows. It’s changed how media work. It’s changed how advertising looks and targets you. Big Ideas explores the growth, sophistication and future direction of personalised media. How do organisations tap into it? And what’s the role of the consumer?

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