Episode

Business Podcast

ABC Radio National

Business, Business News

We really love having you listen to RN but we need to let you know that we’ll be closing our subject based podcasts (don’t worry—we aren’t cancelling any shows). To keep hearing stories and interviews from RN, search for your favourite shows in theABC Radio App or subscribe in your preferred podcasting app. If you’re looking for something new to wrap your ears around, visit the RN website where there’s plenty for you to discover.

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Engaged minutes? Or how best to work out audience metrics

April 2nd, 2015

Episode 341 of 1612 episodes

Ideas about digital media metrics have developed well beyond measuring page views but are they good enough yet? How do you measure engagement? Time spent? Content sharing? Return visits?

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