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Carnegie Council Audio Podcast

Carnegie Council for Ethics in International Affairs

Government & Organizations, Non-Profit

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Government & Organizations 115
Non-Profit 38

Listen to events at Carnegie Council for Ethics in International Affairs. Speakers and interviewees include distinguished authors, government and UN officials, economists, policymakers, and businesspeople. Topics range from the ethics of war and peace, to the place of religion in politics, to issues at the forefront of global social justice. To learn more about our work and to explore a wealth of related resources, please visit our website at http://www.carnegiecouncil.org.

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In an Era of Increased Transparency, A New Approach to Business Branding

September 19th, 2011

Episode 625 of 1250 episodes

As he retools Lipman, a New York advertising agency, Michael Mendenhall discusses a new approach to branding. He also talks about how companies' ethics are on display in an era of increased transparency, and how they can turn transparency into a business advantage.

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