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Listen to events at Carnegie Council for Ethics in International Affairs. Speakers and interviewees include distinguished authors, government and UN officials, economists, policymakers, and businesspeople. Topics range from the ethics of war and peace, to the place of religion in politics, to issues at the forefront of global social justice. To learn more about our work and to explore a wealth of related resources, please visit our website at http://www.carnegiecouncil.org.
September 19th, 2011
Episode 855 of 1625 episodes
As he retools Lipman, a New York advertising agency, Michael Mendenhall discusses a new approach to branding. He also talks about how companies' ethics are on display in an era of increased transparency, and how they can turn transparency into a business advantage.
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