This is the hub for award-winning photographer Chase Jarvis' behind-the-scenes videos. Look for RAW (our b-roll footage from several shoots), FRAMES (the stitching together of every still frame from a shoot), TECH (technical tips) and CURRENT (full length video of Chase's speaking engagements). Welcome to the untold story--the black box--of commercial photography. Enjoy.
July 17th, 2007
Episode 4 of 44 episodes
Crazy camera angles, helicopter logistics, truckloads of gear, 15,000 miles and a crew of more than 30 people... As the saying goes, it takes a village. Hopefully you’re familiar with my ongoing video series entitled Chase Jarvis RAW, where I attempt to highlight the underbelly of commercial photography and how much effort goes into creating the images you see in advertisements, magazines, brochures and online. In this latest video, Chase Jarvis RAW: New Zealand Spring, I’ve aimed to reveal the logistics of a decent size commercial shoot, and specifically how many great people and how much hard work goes into making just a handful of great pictures. If you’re a curious or aspiring photographer, an established pro who wants to see how another photographer operates, or just intrigued by what goes on behind the scenes, then this “raw” video might be for you. If, on the other hand, you’re a prima-donna photographer whose not giving plenty of credit to the hard-working crew that helps make your photos happen, then don’t watch this, because I’m calling you out.