Cool Hunting

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Cool Hunting is a daily update on ideas and products in the intersection of art, design, culture and technology, and features weekly videos that get an inside look at the people who create them.

Cool Hunting Video: Carlo Giordanetti of Swatch: We talk to the Creative Director about working with artists and balancing an extroverted aesthetic with classic Swiss precision

November 20th, 2013

Episode 8 of 55 episodes

On a quiet afternoon at the Whitney Museum of American Art, we had the opportunity to meet with Swatch Creative Director, Carlo Giordanetti. While exploring the Robert Indiana exhibition, Giordanetti shared his process of collaborating with contemporary artists, and finding inspiration in...

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