Desert Island Discs

BBC Radio 4

Society & Culture, Personal Journals

Chart Positions

Personal Journals 34

Desert Island Discs was created by Roy Plomley in 1942, and the format is simple: a guest is invited by Kirsty Young to choose the eight records they would take with them to a desert island


Sir Martin Sorrell

December 4th, 2011

Episode 206 of 566 episodes

Kirsty Young's castaway is the businessman Sir Martin Sorrell. He's been called "the world's most influential ad man," and is the founder and chief executive of the world's biggest advertising agency, WPP. He was 40 when he left Saatchi and Saatchi to be his own boss, he says: "When I started off, what I wanted to do was to build a company and manage it - I wanted to be an entrepreneur and be a manager." Producer: Leanne Buckle.