Duct Tape Marketing

John Jantsch

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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch


How to Create a Core Message

June 29th, 2016

Episode 97 of 159 episodes

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJohn Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I'm going to talk to you about Creating a Core message for your company. I'm not interviewing anyone - it's just me talking to you and providing you with valuable adviceon how to successfully navigate through yourCustomer Journey. Using my own best practices as a consultant, speaker and author, I'll teach you how to craft a message of differentiation. You'll dig deeper into why you do what you do, what makes youdifferent and howyou’re uniquely suited to serve an ideal client. What you’ll learn if you give a listen: What are “themes of value” and how can they help you constitute a focused core message? How a “talking logo” will set you apart from your competition? Three inspirational books that will help make you a strongerwriterandhave you thinking criticallyas you glidethrough your own customer journey Want to find outmore about Duct Tape Marketing and the multitude of resources we offer? Check outthe Duct Tape Marketing Consultant Network, the Duct Tape Marketing System and our entire library of free eBooks. This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a great domain name for your great business idea? Hover makes this quick and easy. Go to hover.com and use the promo code JohnDTM for 10% off of your first purchase.

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