Duct Tape Marketing

John Jantsch

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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch


How to Create Buyer Legends

November 12th, 2014

Episode 17 of 159 episodes

How to Create Buyer Legends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Bryan Eisenberg Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play. Who that are, what their story is and what motivates or demotivates them. When you couple strong customer personas withContinue Reading Related posts: What If Your Customers Were Actually People? Marketing Podcast with Adele Revella I think it’s pretty easy... Waiting for Your Cat to Bark I had a great chat with Bryan Eisenberg, co-author of... Weekend Favs February One My weekend blog post routine includes posting links to a...

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