Duct Tape Marketing

John Jantsch

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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch


I Know You Are Tired of Hearing About Content, But . . .

August 31st, 2016

Episode 106 of 159 episodes

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withRachel Parker Content, content, content - are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won't need to produce as much. My guest for this week's episode of the Duct Tape Marketing Podcast is Rachel Parker, CEOof Resonance Content Marketing. Sheis also the author of The Content Marketing Coach: Everything you need to get in the game ... and win!Rachel and I discuss the best strategies and tactics involved in producing high-quality content. Rachel knows all about content marketing.Throughout her 15-year marketing career, she’s developed a distinct talent for being able to communicate in the voice of the client. Rachel has helped well-known brands to connect with their customers. Questions I ask Rachel Parker: What exactly is content? And what are some suggested approaches for small business owners, or someone that just doesn’t have a lot of time, to produce quality content in a timely manner? How do you make content the voice of strategy, versus just another tactic? Do you have tips for creating content that people really want to share? What you’ll learn if you give a listen: Why a blog or frequent publishing is essential for any business How to really identify with your audienceand, in turn, produce content specific to their needs What constitutes a good marketing strategy and how it effects your sales funnel Learn more about Rachel Parker and Resonance Content Marketing by visitingresonancecontent.com. You can reserve your copy ofherlatest book, The Content Marketing Coach, here. This week's Duct Tape Marketing Podcast is brought to you by Alignable! Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together.Connect with fellow business owners nearby in your community today!

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