Duct Tape Marketing

John Jantsch

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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch


Marketers Must Be More Accountable Than Ever

October 22nd, 2014

Episode 16 of 159 episodes

Marketers Must Be More Accountable Than Ever written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing Podcast with Paul Roetzer Back in the day all a marketer need do is create a compelling ad, run it in the right place and if sales went up, job well done. Today there are several hundred television options in a local market, countless social channels and a host of web and mobile advertisingContinue Reading Related posts: Why Marketers Should Care About The Context-Driven Sale Enjoy this guest post form Mike Volpe, CMO of HubSpot... The Fully Armed Citizen Marketers Ben McConnell, co-author of Citizen Marketers and Creating Customer Evangelists,... Marketers Who Use Science and Data Win Marketing Podcast with Neil Patel I’ll get straight to it...

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