|Management & Marketing||108|
Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
September 7th, 2016
Episode 105 of 117 episodes
Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withDonna Cutting Let me ask you this - think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? We're all so busy trying to generate leads that we forget the most potent source of new business is a whole bunch of very happy customers. My guest for this week's episode of the Duct Tape Marketing Podcast is Donna Cutting, CSP, Founder & CEOof Red Carpet Learning Systems. Sheis also the author of 501 WAYS TO ROLL OUT THE RED CARPET FOR YOUR CUSTOMERS.Donnaand I discusswhat it means to give your customers the"red carpet" treatment. Donna knows all about providing exceptional service. She leads a team of experts that train organizational leaders to turn prospects into delighted customers and delighted customers into raving fans. Questions I ask Donna Cutting: How do you measure the value of good service? In some cases, the bar for good service isn't very high, so what are some ways that companies can go above and beyond to deliver a memorable experience? With the title of your book starting with "501 ways," can you pick a coupleof your favorite ways to roll out the red carpet for customers? What you’ll learn if you give a listen: What actionable and tangible ideas you can use to raise the bar in service for your organization Howthe customer experienceis directly related to your sales and marketing What the three components ofgreat service are and whyconsistency is critical Learn more about Donna Cuttingand Red Carpet Learning Systemshere. Buy Donna'sbook, 501 WAYS TO ROLL OUT THE RED CARPET FOR YOUR CUSTOMERS, here.