|Management & Marketing||28|
Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
August 3rd, 2016
Episode 100 of 111 episodes
The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withJohn Arena and Bryan Zarnett For the last decade, I've been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week's episode of the Duct Tape Marketing Podcast are John Arena and Bryan Zarnett, entrepreneursand long-time participantsin the Duct Tape Marketing System. I talk to themindividually about their entrepreneurial journeys and how implementing a clear marketing plan has helped each of them scale their businesses. One of the prominent features that the Duct Tape Marketing System offers is the pairing of accountability partners. Since John and Bryan are owners of martial arts studios and their core messages arevery similar, they have been paired up as accountability partners. Listen to discoverhow the tools and tactics offered by the Duct Tape Marketing System has helped John and Bryan reach new levels of success. Questions I ask John and Bryan: What are some of the joys as well as some of the challenges that you have faced as an entrepreneur? Which component of the Duct Tape Marketing System has madethe greatest impact? What do you feel that the Duct Tape marketing System has meant for the growth of yourbusiness? What you’ll learn if you give a listen: How the Marketing Hourglass can help you build a solid foundation for your business Why identifying the "ideal customer" is a necessary component of any successful marketing plan What specific features the Duct Tape Marketing System offers and real-life examples of how businesses apply these tactics to aid in their growth Learnmore about John Arena's New Jersey based studioThe Martial Arts Arenaand Bryan Zarnett's Durham Modern Martial Arts in Whitby, Ontario, Canada. For additional information on the Duct Tape Marketing System and how these tools and tactics can help your business, click HERE. This week's Duct Tape Marketing Podcast is brought to you by Alignable! Alignable is the network exclusively for business owners to network with each other, generate referrals and co-promotions together.Connect with fellow business owners nearby in your community today!
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.