Duct Tape Marketing

John Jantsch

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Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch


The Science of Pre-Suasion

September 21st, 2016

Episode 107 of 111 episodes

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast withRobert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication.…

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