|Management & Marketing||103|
Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America's leading small business marketing experts - John Jantsch
June 8th, 2016
Episode 92 of 110 episodes
Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing SEO tools and strategies are constantly changing. All the while, it's never been more important that you get found online when people go out there searching - particularly if you're a local business. Your website is the foundation for how you get ranked and found locally. It's important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in. It is very difficult to rank for your most desired keyword phrases without great content. My guest for this week’s episode of the Duct Tape Marketing Podcast is a Local SEO Website Building & Lead Generation Expert in the Southern CA area, Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank. Being immersed daily in SEO, Sturges knows what works (and doesn't work) to help small businesses rank locally. Questions I ask Justin: What are common SEO mistakes that businesses often make? What role do reviews play in your ranking factor? What are some good resources for local SEO? What you’ll learn if you give a listen: The driving factors in organic placement. Key aggregators often missed in citations. How using the right extensions can increase your click-throughs. To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here. This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a domain name for your next big idea? Hover.com makes it easy to register a domain name quickly. Go to hover.com and use the promo code JustinDTM for 10% off your first purchase.