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1,056 - Finding Emerging Markets

December 1st, 2014

Episode 169 of 489 episodes

In our globalized economy, finding new buyers for your products and services is increasingly important. Learn how to talk about it in this episode. Slow dialog: 1:16 Explanations: 3:23 Fast dialog: 16:00 Jamie: If our company is going to grow, we need to find emerging markets. It makes sense to get a foothold in a few countries that may have developed markets within the next 20 years. Nina: But there’s no guarantee that rapid growth in a country’s economy now will be sustainable years from now. I think it’s too much of a gamble myself. Jamie: There are certainly no guarantees, but by the time it all shakes out and it’s clear which markets are the most promising, we will have missed the boat. Nina: So what are you suggesting? Should we pick one or two markets to invest in, or hedge our bets and invest in several? Jamie: I think we should identify the countries that have shown strong economic growth in the past 10 years and focus on those. Nina: I still think it may be too risky, but I’m willing consider the idea. Work up a proposal and I’ll look at it. Jamie: You will? This is great. I didn’t think you’d be so receptive. Nina: I’m not making any promises, but I’ll keep an open mind. Just make it short and sweet. Jamie: Short and sweet is my middle name! Script by Dr. Lucy Tse

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