A podcast for those wanting to learn or improve their English - great for any ESL or EFL learner. Visit us at http://www.eslpod.com.
February 9th, 2015
Episode 192 of 463 episodes
Would you buy salad dressing made by a famous actor? Learn about celebrity products in this episode. Slow dialog: 1:18 Explanations: 3:37 Fast dialog: 19:04 Nick: The possibilities are endless! You have to take advantage of being at the height of your career. Jessica: I don’t know about lending my name to a celebrity product line. Wouldn’t people think I was selling out? Nick: Of course not. Most celebrities do it nowadays. People expect you to leverage your fame into a successful business. Jessica: But licensing my name to a lot of products that I would then have to promote isn’t exactly how I want to spend my time. Nick: But think of the upside. You would be building a brand with longevity, hedging your bets for the future. Jessica: You mean in the future when I’m no longer as famous or as popular. Nick: No, of course that’s not what I mean. You’ll be a star forever. But don’t you want to get a piece of the pie while the getting is good? Jessica: I don’t know. What kind of merchandise are we talking about? Nick: We can start with a clothing line and then branch out into household products, luggage, and even weight loss products. Jessica: Weight loss products?! What are you implying? Nick: Nothing! I didn’t mean weight loss products. I meant food – glamorous, beautiful food. See what I mean? The sky’s the limit! Script by Dr. Lucy Tse
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.