English as a Second Language (ESL) Podcast - Learn English Online

Center for Educational Development

Education, Language Courses

Chart Positions

Language Courses 6
Education 11

A podcast for those wanting to learn or improve their English - great for any ESL or EFL learner. Visit us at http://www.eslpod.com.


984 - Competing in Business

March 24th, 2014

Episode 53 of 463 episodes

If times are tough for your business, you may need to make some changes. Learn about your options in this episode. Slow Dialog: 1:18 Explanation: 3:08 Fast Dialog: 16:28 Yoko: We used to be the only game in town. Now we have three competitors and they are luring away our customers. Cedric: I know. We need to do something before we go under. What about price matching? Yoko: Our prices are already competitive. If we want to focus on price, we’ll need to undercut our competitors. Cedric: Slashing prices would be really hard on our profit margin, but these are desperate times. What do you think of a two-for-one deal? We could offer it for a limited time. Yoko: We can do that if lowering our prices doesn’t work. I’m thinking we could go in another direction. What do you think about offering freebies or gifts with purchase? Cedric: I think that’s a good idea. The more frills we include the better our services look. What kind of frills? Yoko: I’m not sure, but the more bells and whistles the better. Cedric: And if all of this doesn’t work? Yoko: Then we’ll be up the creek without a paddle! Script by Dr. Lucy Tse