Episode

Entrepreneurial Thought Leaders

Stanford eCorner

Business, Management & Marketing, Education, Higher Education

Chart Positions

Higher Education 5
Education 26

The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.

Website

Changing the Game of Enterprise Software - Tien Tzuo (Salesforce.com)

January 24th, 2007

Episode 39 of 290 episodes

Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.

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