The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.
November 12th, 2014
Episode 236 of 309 episodes
Tina Wells, founder and CEO of Buzz Marketing Group, answers questions on trend-spotting, ethics in marketing, and new approaches to audience engagement. Wells also tells the story of her journey from school-age entrepreneur to leading a firm that helps companies create ways for consumers to express their true experiences with brands.