Episode

Entrepreneurial Thought Leaders

Stanford eCorner

Business, Management & Marketing, Education, Higher Education

Chart Positions

Higher Education 8
Education 33

The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.

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How Ideas Take Flight - Jennifer Aaker (Stanford GSB)

November 17th, 2010

Episode 139 of 290 episodes

Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.

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