Entrepreneurial Thought Leaders

Stanford eCorner

Business, Management & Marketing, Education, Higher Education

Chart Positions

Education 27
Higher Education 6

The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.


How to Be a Category King - Al Ramadan, Dave Peterson (Play Bigger Advisors)

May 4th, 2016

Episode 278 of 283 episodes

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for convincing customers to see the world as you’ve framed it.