The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.
February 17th, 2016
Episode 272 of 300 episodes
James Freeman, the soft-spoken founder and CEO of Blue Bottle Coffee, shares his entrepreneurial journey from the farmers' market where he learned commerce in its purest form, to opening cafes across the country. Freeman explains how customer experience is part of a product and shares the inspiration he draws from philosophy, literature and other cultures.