October 13th, 2013
Episode 330 of 621 episodes
Three decades ago Miles Warde worked on a hop farm in Herefordshire. Split shifts, tractors with lights, and when you weren't sleeping you'd be in the pub. Today that farm is now a vineyard, so the presenter began wondering what had happened to the great British hop. The first thing he discovered is that there are only sixty hop farmers left.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.