Freakonomics Radio

Stephen J. Dubner and WNYC Studios

Society & Culture

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In their books "Freakonomics," "SuperFreakonomics" and "Think Like a Freak", Steven D. Levitt and Stephen J. Dubner explore "the hidden side of everything," telling stories about cheating schoolteachers and eating champions while teaching us all to think a bit more creatively, rationally, and productively. The Freakonomics Radio podcast, hosted by Dubner, carries on that tradition with weekly episodes. Prepare to be enlightened, engaged, perhaps enraged, and definitely surprised.


Can Selling Beer Cut Down on Public Drunkenness?

September 5th, 2012

Episode 91 of 307 episodes

Binge drinking is a big problem at college football games. Oliver Luck -- father of No. 1 NFL pick Andrew, and the athletic director at West Virginia University -- had an unusual idea to help solve it.