Episode

Freakonomics Radio

Stephen J. Dubner and WNYC Studios

Society & Culture

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Society & Culture 4

In their books "Freakonomics," "SuperFreakonomics" and "Think Like a Freak", Steven D. Levitt and Stephen J. Dubner explore "the hidden side of everything," telling stories about cheating schoolteachers and eating champions while teaching us all to think a bit more creatively, rationally, and productively. The Freakonomics Radio podcast, hosted by Dubner, carries on that tradition with weekly episodes. Prepare to be enlightened, engaged, perhaps enraged, and definitely surprised.

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Can Selling Beer Cut Down on Public Drunkenness?

September 5th, 2012

Episode 91 of 315 episodes

Binge drinking is a big problem at college football games. Oliver Luck -- father of No. 1 NFL pick Andrew, and the athletic director at West Virginia University -- had an unusual idea to help solve it.

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