Freakonomics Radio

Stephen J. Dubner and WNYC Studios

Society & Culture

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In their books "Freakonomics," "SuperFreakonomics" and "Think Like a Freak", Steven D. Levitt and Stephen J. Dubner explore "the hidden side of everything," telling stories about cheating schoolteachers and eating champions while teaching us all to think a bit more creatively, rationally, and productively. The Freakonomics Radio podcast, hosted by Dubner, carries on that tradition with weekly episodes. Prepare to be enlightened, engaged, perhaps enraged, and definitely surprised.


How to Make a Smart TV Ad

August 20th, 2015

Episode 245 of 307 episodes

Hire a Harvard psych professor as the pitchman. Step 2: Have him help write the script ...

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