Freakonomics Radio

Stephen J. Dubner and WNYC Studios

Society & Culture

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In their books "Freakonomics," "SuperFreakonomics" and "Think Like a Freak", Steven D. Levitt and Stephen J. Dubner explore "the hidden side of everything," telling stories about cheating schoolteachers and eating champions while teaching us all to think a bit more creatively, rationally, and productively. The Freakonomics Radio podcast, hosted by Dubner, carries on that tradition with weekly episodes. Prepare to be enlightened, engaged, perhaps enraged, and definitely surprised.


How to Save $1 Billion Without Even Trying

September 11th, 2014

Episode 196 of 308 episodes

Doctors, chefs, and other experts are much more likely than the rest of us to buy store-brand products. What do they know that we don’t?

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