Freakonomics Radio

Stephen J. Dubner and WNYC Studios

Society & Culture

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In their books "Freakonomics," "SuperFreakonomics" and "Think Like a Freak", Steven D. Levitt and Stephen J. Dubner explore "the hidden side of everything," telling stories about cheating schoolteachers and eating champions while teaching us all to think a bit more creatively, rationally, and productively. The Freakonomics Radio podcast, hosted by Dubner, carries on that tradition with weekly episodes. Prepare to be enlightened, engaged, perhaps enraged, and definitely surprised.


The NFL's Best Real Estate Isn't For Sale. Yet.

October 28th, 2010

Episode 10 of 307 episodes

The NFL is very good at making money. So why on earth doesn't it sell ad space on the one piece of real estate that football fans can’t help but see: the players themselves? The explanation is trickier than you might think. It has to do with Peyton Manning, with Eli Manning, and with ... wait for it ... Tevye.