HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Business 16
Management & Marketing 6

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


136: In a Recession, Provoke Your B2B Customers

March 13th, 2009

Episode 136 of 550 episodes

Philip Lay and Todd Hewlin, managing directors at TCG Advisors and coauthors of the HBR article "In a Downturn, Provoke Your Customers."