HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

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Business 18
Management & Marketing 7

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


137: Consumer Psychology in a Downturn

March 20th, 2009

Episode 137 of 551 episodes

John Quelch, Harvard Business School professor and coauthor of the HBR article "How to Market in a Downturn."