HBR IdeaCast

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Business 16
Management & Marketing 6

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.


215: Remaking Marketing at GE

September 30th, 2010

Episode 215 of 551 episodes

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."